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•  Provide your customers with choices—of products, services and service channels.

•  Create an inviting place for your customers—in person, online and on the phone.

•  Sell the relationship: Service your clients through the products and services you offer.

•  Hire nice, motivated people.

•  Empower employees to take ownership…by minimizing the rules.

•  Sustain the people on the frontlines through a culture of support and mentorship.

•  Nurture a service culture through recognition and praise.

•  Advocate teamwork through internal customer service.

•  Commit 100% to customer service.